DIRECTION
I led the creative direction for this partnership featuring NFL wide receiver Rashee Rice and Blind Box BBQ. From concept to execution, I managed all aspects of production, including sourcing freelance talent, coordinating equipment rentals, and overseeing set logistics. On shoot day, I also served as the lead photographer.
DESIGN
I designed the custom “He4vyweight” logo and oversaw the creation of additional designs. Our team then worked with local vendors to produce exclusive cobranded merch, bringing a bold, cohesive look to the campaign.
Production Crew
Creative Director + Photographer:
Natalie Holmes
Camera Operator:
- Craig Richard
Social Media Manager:
Brittany Null
Agency
Square Peg Marketing and Branding
Owner: Kim Kramer
Graphic Designers:
Ami Jordan
Kelsey Proctor
Client
Blind Box BBQ
Owner: Joe Tulipana